WOW!! Entertainment Weekly to have 1st video in a magazine

Photographers and filmmakers will have new territory to shoot for, the new video ads appearing in magazines and books. This new technology is about to explode, and it all starts appearing on September 18, 2009 in Entertainment Weekly. So get out your REDs and your Canon 5D Marks 2's, Final Cut, Photoshop, and lets get busy. Oh you don't do motion? Better learn FAST!!!

Read on below:

From Digital Journal.Com:

Entertainment Weekly magazine is going high tech with a video-chip ad in the September 18 issue. The video will feature CBS's new fall TV season and Pepsi Max.

The revolutionary issue will only be sent to a few thousand who subscribe in New York City and Los Angeles. If you live elsewhere or want to buy a special copy at the newsstand you're out of luck.

The magazine is using Americhip for their technology. Each battery powered microchip can carry up to 40 minutes of video.

The video screen can be recharged with a tiny USB cord after the battery runs out. The average battery life is 65 to 70 minute

More info from the Wall Street Journal.