Wednesday, October 7, 2009

The Future of Print Advertising..."The Sky is Falling"

This week while I listened to NPR radio, I heard the news that Conde Nast was closing Gourmet, Cooki, Modern Bride and Elegant Bride magazines. Other magazines closed this year were Nickelodeon, Travel and Leisure Golf, Blender, Teen, PC Magazine, Men's Vogue, Home, Cosmo Girl, Playgirl and at least 7 others. This is a trend that is only getting worse. Along with the magazines, many newspapers are on the chopping block. So what does this mean, as photographers we need to start making changes in how we do business, and now.

Not many are looking at this seriously, but this I feel is a end game scenario in the making. I've already prepared myself for the future, rebranding myself in a new technology, digital motion. This is no different than the change that began over 12 years ago when digital began to over take film for the still photographers, and we know how that turned out.

The future has so many technological advances and I am totally excited what with the smart paper, digital out of home advertising (DOOH), and motion advertising. Stop, hear the silence, now start to begin your journey toward motion advertising.

Here are some solutions for the future. The following courtesy of Alexx Henry,

I demo'ed the RED in vertical orientation at the Image Mechanics, Collision Conference in August. Here is a practical application, and a glimpse into the future of how you as a still photographer will work with this new technology. The sky has just opened up.

A lot of traditional digital still capture firms are investing in RED and Canon 5D Mark 2 because they see it coming. Just this past week, I was contacted by a very well know car shooter to bring RED in on his first commercial shoot. Not only will this technology open the door for new types of still work, it will move you up the ladder into the directors chair for commercials, even features.


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